Promotion of EU agri-food products at home and abroad
The European Commission has today launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU.
A total of €191.6 million was allocated to promotion programmes in 2019, including €181.6 million for the co-financing of the programmes and another €10 million in case of market disturbance, up from €179 million in 2018. Programmes can cover a wide range of issues from general campaigns on healthy eating to specific market sectors.